Brand System

v1.0 — 2026
Signal
Primary Accent
Black
Primary Dark
Grey
Neutral
White
Primary Light
AaSignal on Black
AaBlack on Signal
AaBlack on White
AaWhite on Black
AaBlack on Grey
AaWhite on Grey
AaSignal + Border
Aa⚠ Low Contrast

Do not use Signal on White for text. Contrast fails WCAG 1.4.3 (~1.2:1). Use Signal only on dark backgrounds or for non-text accents.

Display
128px / 300 Light
-0.02em / 1.0
Gesture to intelligence.
Heading 1
80px / 300 Light
-0.02em / 1.0
New pathways for co-creation
Heading 2
48px / 300 Light
0em / 1.0
Rooted in human expression
Heading 3
32px / 300 Light
0em / 1.0
The gestural and the spatial
Body L
32px / 400 Regular
0em / 1.3
Lexi is creating new pathways for human and machine co-creation rooted in the gestural and spatial nature of human expression. We believe the most powerful interfaces dissolve into the movement of thought itself.
Body M
24px / 400 Regular
0em / 1.3
Lexi is creating new pathways for human and machine co-creation rooted in the gestural and spatial nature of human expression.
Body S
16px / 400 Regular
0em / 1.3
Gesture is the first language — the bridge between intention and intelligence, between the hand and the machine.
Label
12px / 400 Mono Regular
0.16em / 1.0
GESTURAL INPUT · SPATIAL COMPUTING · CO-CREATION
Code
16px / 400 Mono Regular
0em / 1.3
const gesture = lexi.interpret(motion, { space: 'spatial' });
Signal on Black
White on Black
Black on Signal
Grey on White
Transparent / Black
Transparent / Signal
Signal on Black
Black on Signal
Black on Grey
Black on White
Signal on Black
Black on Signal
Black on Grey
Black on White
Isometric Grid

Isometric Grid

30° angle, 24px base unit. Signal-coloured lines at 15% opacity over any surface. Provides structural rhythm for layouts and dot-cube placement.

Dot-Cube Motif (3×3×3)

Dot-Cube Construction

Dots at 3D grid vertices, projected isometrically. Only 2 dot sizes: larger spheres on the three axes from the anchor (sphere 1), all others smaller. Height, width, and depth are variable — the 2×2×2 logomark is the simplest form. Ratio ≈ 1 : 2.1 (matches logomark radii).

Wordmark Blur

Wordmark Blur

The Signal wordmark scaled up and heavily blurred (blur(60px)+) as an ambient background wash. Use on light surfaces at 40–60% opacity. The organic glow creates depth without competing with foreground content.

Logo Engine

Interactive visualiser for generating dot-cube configurations: Lexi Logomark Engine (opens in new tab). Sphere 1 is the distribution anchor; rotation pivots around the footprint centroid.

space-1
4px
space-2
8px
space-3
12px
space-4
16px
space-6
24px
space-8
32px
space-10
40px
space-12
48px
space-16
64px
space-20
80px
TokenValuePreviewUsage
lexi.color.signal#D0E62CCTAs, accents, active states, highlights
lexi.color.black#151715Primary dark, backgrounds, text on light
lexi.color.grey#7D827EMuted text, borders, secondary surfaces
lexi.color.white#F8F9F9Primary light, backgrounds, text on dark
lexi.typography.family.sansFounders GroteskHeadings, UI, body text
lexi.typography.family.monoFounders Grotesk MonoCode, labels, data, metadata
lexi.visual.grid.angle30°Isometric projection angle
lexi.visual.grid.unit24pxBase grid cell size
lexi.visual.dot-cube.sizesminRadius / maxRadius (≈ 1 : 2.1)Only 2 sizes: large on axes from anchor, small elsewhere