Brand System
01 — Colour
Do not use Signal on White for text. Contrast fails WCAG 1.4.3 (~1.2:1). Use Signal only on dark backgrounds or for non-text accents.
02 — Typography
03 — Logo
04 — Visual Expression
Isometric Grid
30° angle, 24px base unit. Signal-coloured lines at 15% opacity over any surface. Provides structural rhythm for layouts and dot-cube placement.
Dot-Cube Construction
Dots at 3D grid vertices, projected isometrically. Only 2 dot sizes: larger spheres on the three axes from the anchor (sphere 1), all others smaller. Height, width, and depth are variable — the 2×2×2 logomark is the simplest form. Ratio ≈ 1 : 2.1 (matches logomark radii).
Wordmark Blur
The Signal wordmark scaled up and heavily blurred (blur(60px)+) as an ambient background wash. Use on light surfaces at 40–60% opacity. The organic glow creates depth without competing with foreground content.
Logo Engine
Interactive visualiser for generating dot-cube configurations: Lexi Logomark Engine (opens in new tab). Sphere 1 is the distribution anchor; rotation pivots around the footprint centroid.
05 — Spacing Scale
06 — Quick Reference
| Token | Value | Preview | Usage |
|---|---|---|---|
| lexi.color.signal | #D0E62C | CTAs, accents, active states, highlights | |
| lexi.color.black | #151715 | Primary dark, backgrounds, text on light | |
| lexi.color.grey | #7D827E | Muted text, borders, secondary surfaces | |
| lexi.color.white | #F8F9F9 | Primary light, backgrounds, text on dark | |
| lexi.typography.family.sans | Founders Grotesk | Headings, UI, body text | |
| lexi.typography.family.mono | Founders Grotesk Mono | Code, labels, data, metadata | |
| lexi.visual.grid.angle | 30° | Isometric projection angle | |
| lexi.visual.grid.unit | 24px | Base grid cell size | |
| lexi.visual.dot-cube.sizes | minRadius / maxRadius (≈ 1 : 2.1) | Only 2 sizes: large on axes from anchor, small elsewhere | |